iPhone 15 range leaks have revealed a number of potentially tantalizing upgrades coupled with jaw-dropping price increases But now a new report claims Apple may slash prices
The biggest problem is the price,” the insider reports. This makes sense. The $899 iPhone 14 Plus costs just $100 less than the iPhone 14 Pro, despite having an inferior display, chipset, camera and older design. With most buyers spreading purchase costs over a two-year carrier contract, the reason to go Plus instead of Pro is minimal.
Yeux1122 says Apple has explored several options to counter this, including reducing the difference between iPhone 15 standard and Pro model features, but concluded that more aggressive pricing for standard models is the most likely strategy.
12/31 Update: Bad news for those hoping Apple’s potential price cuts for standard iPhone 15 models could see the return of the Mini form factor. Since yeux1122 revealed Apple’s “aggressive” pricing strategy, significant chatter has built around how the company would achieve that.
Slashing the iPhone 15 Plus price has a shockwave impact on the iPhone 15, iPhone 14 (which is likely to remain on sale) and even the entry-level iPhone SE. As such, the idea that Apple could simply scrap the Plus and launch an iPhone 15 Mini under the iPhone 15 makes a lot of sense. This would enable Apple to create a cheaper entry point to the range, widen the price gap to iPhone 15 Pro models and leave other prices unchanged.
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